Business cards are an essential marketing tool for any enterprise or startup. Printed business cards provide a convenient way for people to learn more about your business and to get in touch with you. When printing business cards, it’s essential to pay attention to the details.
A business card design with professional touch can make a great first impression and help you stand out from the competition. On the other hand, low-quality business card printing or poor business card design can reflect poorly on your brand identity.
Printed business cards are a physical representation of your business that can be handed out to potential clients, customers, and partners. To help you create the best business card possible, here are some do’s and don’ts to keep in mind:
Do’s and Don’ts for Business Card Design and Printing
Use high-quality cardstock:
Business cards should be printed on heavy, high-quality cardstock to give them a professional look and feel. Cardstock that is too thin or flimsy can make your business card feel cheap and unprofessional. Opt for cardstock at least 14-point thickness or higher to ensure your business card printing is sturdy and well-made.
Choose the right size:
There are many advantages of using business cards but choosing the correct sizes is essential. Typically business card sizes are 3.5 inches by 2 inches or 2 inches by 2 inches. These sizes are easy to carry and fit well in wallets and card holders. Avoid using non-standard sizes.
Use a clean and simple design:
A cluttered or overly complicated business card design can be confusing and hard to read. Instead, opt for a clean and simple design that is easy on the eyes and makes your contact information easy to find. Use plenty of white space to allow your design elements to breathe, and stick to a maximum of two or three fonts to keep things clean and cohesive.
Include all necessary information:
Your business card should include your name, job title, company name, phone number, email address, and website. You may also include your address, social media handles, or a QR code that links to your website. Make sure all of your contact information is up-to-date and accurate.
Use high-resolution images:
If you include images or graphics on your business card, ensure they are high-resolution to look sharp and clear. Blurry or pixelated images can make your business card look unprofessional. Use images that are at least 300 DPI (dots per inch) to ensure they are high-quality and print well.
Use hard-to-read fonts:
Avoid overly fancy or hard-to-read fonts on your business card. Stick with simple, easy-to-read fonts such as Arial, Calibri, or Verdana. These fonts are clean, legible, and look professional.
Use too many colors:
While it’s okay to use a few colors in your business card design, avoid using too many. A busy or overly colorful design can be overwhelming and hard to read. Stick to a maximum of two or three colors, and consider using a color scheme consistent with your brand.
Leave off important information:
Remember to include your name, contact information, and other essential details on your business card. Leaving off important information can make it difficult for people to contact you. Make sure you include all the necessary information in a clear and prominent location on your business card.
Use low-quality printing:
Using low-quality printing services or printing your business cards on a home printer can result in poor-quality prints that look unprofessional. Invest in professional printing to ensure your business cards look sharp and professional. Implant is a business card printing in Melbourne that has high-quality printers and can produce crisp, clean, and well-defined prints.
Neglect the back side:
The back side of your business card is valuable real estate. Consider using the back side to include additional information about your business or to showcase your work. You could include your company logo, a list of services, or a portfolio of your work. Using the back side of your business card can make your business card more effective.
Now that you understand the do’s and don’ts of printing business cards, you may wonder about the business cards cost. Business card printing costs can vary depending on the quantity, paper stock, and printing method you choose.
Digital printing is generally less expensive than offset printing, but offset printing can produce higher-quality prints. To get the best price for business card printing, shop around and compare quotes from different printing companies.
You can also consider ordering bulk to take advantage of volume discounts. It’s essential to balance the business card costs with the quality and effectiveness of the finished product.
In addition to the business card costs, there are also advantages of using business cards to consider. Business cards can help you:
- Make a great first impression: Advantages of using business cards involve professional and well-designed business cards, which can help you make a great first impression and leave a lasting impression on your contacts.
- Network and build relationships: Business cards are a great way to network and create relationships with potential clients and partners. They provide an easy way for people to learn more about your business and to get in touch with you.
- Promote your business: Business cards are a great way to promote your business and get the word out about what you do. Include your website and social media handles on your business card to make it easy for people to learn more about your business.
If you are in Melbourne, there are many options for business card printing in Melbourne. Implant media offer a range of business card printing services and can help you create professional and effective business cards for your business.
Business card printing is an important marketing tool for any business. By following the do’s and don’ts outlined in this blog post, you can create a professional and effective business card that helps you make a great first impression and promotes your business effectively.
Invest in quality business card printing to make the most of this valuable marketing tool with well-designed and professional business cards.