Creativity and marketing are at an all-time high with many businesses now using bold, striking graphic design with customized business cards to really get their message across. But the real struggle is to stand out from the crowd.
While many people strive to be unique, it is important to remember that it is not simply about appearance. Business cards can also be utilised to promote your company’s goods or services instead of just a social networking platform link. Even though we live in the age of the internet, you would be amazed how many individuals prefer doing business in person.
A business card’s objective is to make an impact on others so that they recall who you are as a person and what you represent. Business cards ought to feature your name, title, company name, address, and phone number and everything should be legible. Many also include their personal email address on their business card. Make sure to add your business logo or tagline if you have one.
Significance of Business Cards
Although business cards have just become a mere formality in the digital age, it is still considered as a crucial networking tool. People have a tough time remembering other’s names and faces 99% of the time, so why not have a tool to combat this?
Business cards are still a crucial part of doing business. They help you stand out from the crowd and allow people to easily connect with you across social media. Here are top reasons why they are still important:
Your brand is more important than ever
You are not just building your business; you are also building your brand. The better your brand, the more successful you will be. There is no better way to build a memorable brand than with a well-designed business card that showcases your personality and interests.
They’re easy to carry around
You do not have to worry about keeping your phone charged or finding free Wi-Fi when you want to look up someone’s contact information. Just pull out your card and use it immediately. Those who have invested in laser engraving can even put their website address on their cards so they do not even need internet access when they meet someone new!
They make your brand more “real”
They show confidence in your work. When someone takes one of your cards, they know that you have taken enough pride in your work to invest in business cards printing to represent yourself professionally. It shows that you are confident enough in what you do that you do not need to hide behind social media profiles or websites instead, you want people to know how awesome you are right away!
They’re an extension of your brand
A business card is like always having a small billboard on hand, it is an opportunity to share your brand with anyone who takes it. Whether you hand out cards at events, at networking events or when meeting new people in person or online, you are letting your name and company logo get into the hands of potential clients and customers every day. It also gives them something to remember you as most people do not remember phone numbers or email addresses as easily as they do names and faces.
They humanize us in the digital world
As humans, we crave connection and interaction with one another even if it is just through digital devices. While some may argue that this is making us more isolated from one another and less able to communicate effectively, business cards allow us to bridge that gap somewhat by allowing us to connect offline as well as online.
Create a memorable impression
Business cards can make a big impact on potential clients and customers when they create a memorable impression with them. Whether it is something unique about your business card design or something memorable about who you are as an individual or company, having a memorable business card can go a long way toward making people like you more and feel comfortable doing business with you. You never know what kind of opportunity might come from giving someone your business card.
Nurture your network
Networking is an essential part of business growth. It is important to meet other entrepreneurs who are working in the same industry so that they can help each other out with advice or referrals when needed. It is also important to connect with professionals outside of your industry so that they may have connections within industries you would like to work with or expand into in the future. Business cards are a great way to keep track of who you have met and what they do so that you can follow up with them later down the road when needed or when they might need something from you.
Get a sleek, professional business card that gives your business the attention it deserves. If you are looking for business card printing and design in Melbourne, then look no further than Implant Media. We are a leading provider of custom creative solutions, specializing in corporate identity, web sites and marketing collateral. Our solutions are individually designed to meet each client’s needs by combining creativity with functionality. Get your tailor-made business card today!